Economic pricing

Joanna has a keen appreciation of the importance of costing and budgets. Whether it is the cost of a multimillion network or a charity led coffee morning the essentials remain the same. It is vital to understand the nature and scale of all costs, the revenues and other benefits from an activity and then decide on a course of action.

As a recognised expert in the concept and application of accounting separation as a regulatory mechanism for remedying market power, she was heavily involved in its development in the UK and, later, in Europe.

While her expertise was developed in the telecommunication sector this expertise is equally applicable in other sectors, wherever pricing might be an issue or access pricing or non-discrimination issues arise.